Ethiopia and Kenya, two of Africa’s leading horticultural powerhouses, are collaborating to strengthen their global flower production and maintain their competitive positions in international markets. Both countries export a significant volume of flowers to Europe, which remains a primary market. However, with increasingly stringent European regulations, collaboration has become a necessity rather than a choice.
The horticulture sector in Ethiopia has grown significantly over the past two decades, emerging as a major source of foreign exchange. It now ranks among the top five global exporters of flowers. This growth has created thousands of jobs and improved livelihoods, making the sector critical for economic development. Despite being slightly behind Kenya, Ethiopia is catching up by learning from Kenya’s longer experience in the industry. The two countries share challenges, such as dealing with the False Codling Moth, a pest flagged by the European Union, and have cooperated closely in responding to such issues by sharing knowledge and strategies.
The Ethiopian government has played a crucial role by partnering with the private sector to support policy development and address challenges in areas like taxation and phytosanitary compliance. The horticulture industry in Ethiopia benefits from cost advantages, including low electricity tariffs, duty-free input sourcing, and competitive airfreight rates provided by Ethiopian Airlines.
There is strong potential for both expansion and new investment in Ethiopia’s horticulture sector. Many existing firms are seeking to expand operations, while new investors are conducting feasibility studies, particularly in the fruits and vegetables segment. Land tenure remains a challenge since land belongs to the government, but ongoing negotiations are expected to create more opportunities.
To remain competitive, the industry must prioritize sustainability. As global supply chains face increasing pressure to reduce environmental impact, adapting to new regulations around carbon emissions and shipping methods is critical. Phytosanitary measures and the shift toward sea freight are also becoming central concerns.
Market diversification is another priority. Ethiopia is actively working to expand exports to the US, China, and the Middle East, in addition to exploring opportunities within African markets. Logistics remain a focal point, with Ethiopian Airlines offering access to over 140 global destinations, providing a strong foundation for increased reach.
Looking ahead, value addition and sustainability will be key to securing the future of horticulture in East Africa. Investing in processing and packaging locally can significantly boost earnings and enhance the sector’s resilience. Horticulture holds great promise for economic transformation, and collaboration between public institutions, private stakeholders, and civil society will be essential in unlocking its full potential.
