As global demand for safe and sustainable agricultural products grows, Kenyan farmers are being urged to embrace certification as a gateway to international markets. For producers of crops such as herbs, coffee, and avocados, certification is no longer optional it is a necessity for anyone targeting export destinations in Europe, the United States, and beyond.
Certification serves as proof that farmers meet the required agricultural and ethical standards. Independent certification bodies act as third-party verifiers, ensuring that producers comply with standards such as GlobalGAP, Organic, Rainforest, SMETA, and regenerative agriculture. Once approved, farmers receive certification that grants them access to high-value markets while also assuring consumers of safe and sustainably produced goods.
One of the most immediate benefits of certification is access to export opportunities. Certified producers often enjoy better prices compared to those selling conventional products. For example, certified organic coffee farmers have been able to sell entire harvests at premium rates. Beyond market access, certification also promotes good agricultural practices that protect the environment, safeguard workers’ welfare, and improve farm management.
Although the cost of certification can be a concern, it should be viewed as an investment rather than an expense. Farmers must not only undergo audits but also implement new practices to comply with set standards. To lower costs, smallholder farmers are encouraged to pursue group certification through cooperatives or self-help groups. This model allows them to share expenses while still gaining the benefits of certified status.
Avocado leads the way in Kenya’s certification journey, accounting for the majority of certifications due to strong global demand for organic avocado. Coffee is expected to follow a similar path as awareness grows and more farmers embrace organic and sustainable production systems. Other crops being certified in the region include macadamia, mango, pineapple, fine beans, cocoa, bananas, sesame, and cotton.
Despite challenges such as affordability, lack of awareness, and tight compliance timelines, progress continues to be made. Farmers are becoming more informed, more organized, and better prepared to meet international requirements.
Certification is more than a market requirement; it is a strategic tool for sustainable growth. It helps farmers streamline production, improve efficiency, and reduce waste while creating resilience for the future. By embracing certification, Kenyan farmers not only secure their place in the global marketplace but also contribute to building a stronger, more sustainable agricultural sector.
