Topcon Agriculture is set to present its cutting-edge portfolio of precision farming technologies at Agrishow 2025 in Brazil, one of the largest agricultural technology trade shows in Latin America. The company aims to highlight how its integrated solutions can help farmers optimize daily operations, reduce costs, and significantly increase overall productivity.
The comprehensive lineup will include technologies for the entire farming cycle from soil preparation and seeding to planting, crop care, harvest, feed management, and weighing. Topcon will use the platform to showcase how precision agriculture can transform traditional farming practices by leveraging advanced digital tools and automation.
A central theme at the exhibition will be Topcon’s new Value Line Steering solution, which is specifically designed for farmers operating mid-range tractors on small to medium-sized farms. Traditionally, autosteering technology has been associated with high-end agricultural machinery used by large-scale farming operations. This new solution marks a shift by making such sophisticated tools more accessible to a wider segment of the farming community.
The Value Line Steering solution is an integrated package comprising a Global Navigation Satellite System (GNSS) receiver, an electric steering wheel controller, a user-friendly touchscreen console, and dedicated software compatible with front-wheel-steer tractors. This setup allows farmers to automate their steering process, resulting in greater field efficiency, reduced overlap, and savings on fuel and inputs. To enhance precision based on specific farming needs, farmers also have the flexibility to include correction services such as local, satellite, or RTK (Real-Time Kinematic) corrections via Topnet Live.
This democratization of autosteering technology aligns with Topcon’s broader goal to provide practical and affordable tools that empower farmers at every level. The focus is not just on increasing output but also on improving the quality and sustainability of farm operations.
Topcon’s technology suite goes beyond equipment automation. The solutions are designed to support decision-making by enabling accurate measurement, monitoring, and analysis of on-farm data. By gathering information across different stages of the farming process, farmers can make informed decisions that result in better resource allocation, improved yields, and minimized environmental impact.
The company’s long-standing presence in agricultural technology development underpins its current innovation drive. With more than 90 years of experience and over four decades specifically focused on agricultural solutions for both crop and livestock production, Topcon has cultivated a deep understanding of the industry’s evolving challenges. Its technologies are tailored to address the real-world concerns of farmers who must navigate fluctuating economic conditions, environmental regulations, labor shortages, and market demands.
Through its presence at Agrishow 2025, Topcon aims to foster closer engagement with farmers in Brazil and across Latin America. On-site demonstrations and training sessions will allow farmers to experience firsthand how precision technologies can be smoothly integrated into existing workflows. Training programs are a key part of Topcon’s strategy to build long-term relationships with customers, ensuring that the technology is used to its full potential.
Precision agriculture, at its core, seeks to optimize profitability and efficiency through measurement, automation, and data-driven decision-making. As farming becomes increasingly complex, solutions that enhance sustainability and reduce input waste are critical. Topcon Agriculture’s presence at Agrishow 2025 underscores its commitment to supporting global agriculture with scalable, practical innovations for farms of all sizes.
