Veteran Kenyan singer Avril, also known as Judith Nyambura Mwangi, has candidly addressed ageism in the entertainment industry and the unexpected attention she receives from younger fans. Speaking on TV47 Kenya with Dr. Ofweneke, the pop icon reflected on her experiences, particularly messages from Generation Z men on social media.
Surprising Attention from Younger Fans
At nearly 40, Avril admitted that her direct messages are “a bit crazy,” with persistent attention from much younger admirers. “Oh my God, my DMs are a bit crazy. I don’t know what is up with y’all’s Generation Zs,” she remarked. While flattered, she emphasized the significant age difference. “I’m old enough to be one of their moms,” she joked.
Avril also made her romantic boundaries clear. She expressed a desire to maintain her “feminine energy” and be treated like a “princess,” rather than a caretaker in her relationships. “Me, I’m a baby girl. I want to be treated by, you know, babe. I can’t drive at night. Please come for me,” she explained, adding that she is “very straight.”
Addressing Ageism in Entertainment
Avril reflected on the broader issue of ageism toward female performers. She questioned why artists are often deemed “too old” to continue performing, unlike professionals in other fields. Citing examples like Lionel Richie, who continues to tour in his seventies, Avril argued that talent should not be constrained by age. She encouraged appreciation for artists regardless of years in the industry and stressed the value of intergenerational collaboration.
Career Highlights and Evolution
Having started her entertainment career at 18, Avril gained fame with hits such as “Chokoza” and “Kitu Kimoja,” solidifying her status in Kenyan music. Over two decades, she has navigated an evolving industry while maintaining relevance, showcasing resilience and adaptability.
Beyond music, Avril has ventured into entrepreneurship, founding a personal care products company. This required her to study entrepreneurship and chemistry, allowing her to create and formulate her own products. She described this period as an exciting chapter, fulfilling a desire for growth beyond the entertainment industry.
Advocacy for Artists Across Generations
Through her candid reflections, Avril calls for a shift in attitudes toward age in entertainment. She advocates for celebrating artists for their craft rather than their age, encouraging support for emerging talent while honoring seasoned performers’ contributions. Her message challenges societal norms, urging fans and industry peers to end ageist practices and recognize creativity at any stage of life.
Conclusion
Avril’s career, resilience, and influence demonstrate that age should never limit one’s ability to create, perform, or inspire. Her stance underscores the importance of valuing talent and experience, while fostering a more inclusive entertainment industry for artists of all ages.
