Singer Bahati has shared his response following the introduction of new rules and regulations by the Betting Control and Licensing Board (BCLB) of Kenya concerning betting advertisements. The recent directives have stirred considerable attention, particularly impacting celebrities and influencers who promote betting companies.
In a video posted on his social media, Bahati was seen leaving his home dressed sharply in a blue suit. He pretended to be on a phone call settling a hefty KSh 10 million bill before revealing that he had officially received a letter from the BCLB. He expressed gratitude toward the board for their dedication and efforts in promoting responsible betting practices.
Bahati, who is an investor in the betting industry, addressed his followers and customers of his betting company by urging them to “cheza safe” (play safe) and to bet responsibly. He acknowledged that betting can be addictive and stressed the importance of playing within one’s limits. Additionally, he committed to supporting the board’s cause by becoming a responsible gaming goodwill ambassador, emphasizing his role as both CEO and director of his betting brand.
The new regulations by BCLB include a ban on betting advertisements targeting or placed near vulnerable groups such as children and minors. This means that no ads are allowed near schools, religious institutions, playgrounds, or malls. Another significant rule prohibits the use of celebrities, influencers, and content creators in betting advertisements. This move is aimed at reducing the influence of public figures in promoting betting, thereby encouraging safer gambling habits.
Bahati’s message generated mixed reactions online. Some fans and followers supported his responsible betting message, appreciating his commitment to promoting safer gaming practices. Others, however, expressed skepticism and questioned the effectiveness of his message. Some commented humorously on the situation, while others debated the practicality of the new regulations, given Bahati’s dual role as a celebrity and business owner in the betting sector.
In addition to addressing the betting advertisement issue, Bahati shared a glimpse into his personal life. He revealed that his older brother, Kioko, is single, encouraging single ladies to come forward and help him find a partner. Bahati, who is a father of five, also expressed his desire to have more children, sharing a lighthearted moment about family and relationships with his followers.
The recent betting advertisement ban reflects a broader effort by regulatory authorities to enforce stricter control over gambling promotions, aiming to protect vulnerable populations and promote responsible gambling across the country. Bahati’s response highlights the challenges and responsibilities faced by celebrities involved in betting businesses, balancing their roles as public figures and entrepreneurs while advocating for safe betting practices.
