Tanzanian music icon Diamond Platnumz has deleted all social media posts that previously endorsed President Samia Suluhu Hassan, following widespread anti-government protests and accusations of electoral malpractice. The decision comes as unrest intensifies across Tanzania after the disputed October 29 general elections, which opposition leaders claim were marred by voter suppression and political crackdowns.
Celebrity Endorsements Under Fire
President Suluhu, the Chama Cha Mapinduzi (CCM) candidate, had received vocal support from several top entertainers — including Ali Kiba, Rayvanny, and Zuchu — who publicly endorsed her during the campaign. Many artists appeared at rallies, recorded promotional videos, and praised the president on their social media platforms.
However, in the wake of violent protests and growing public anger, some of these celebrities have started distancing themselves from the ruling party. Diamond Platnumz’s sudden deletion of his campaign posts has become one of the most talked-about developments, interpreted by many as a response to backlash and pressure from fans.
Political Unrest and Suppression Allegations
The protests erupted after two leading opposition candidates were barred from contesting the elections. Tundu Lissu, leader of the Chadema party, remains imprisoned on what supporters call politically motivated charges, while Luhaga Mpina was disqualified on alleged technical grounds. Critics say these moves effectively ensured Suluhu’s victory, calling the process “a coronation rather than a competition.”
In response, the government imposed nationwide curfews, deployed military forces to major cities, and ordered an internet shutdown that severely restricted access to popular platforms and messaging apps. The blackout has fueled further suspicion of state interference and attempts to control the narrative.
Diamond’s Silent Statement
Diamond Platnumz, one of East Africa’s most influential artists, had been a visible supporter of President Suluhu throughout the campaign. In his final pre-election post, he described her as a “wise and hardworking leader” and urged Tanzanians to vote in large numbers for her re-election.
The disappearance of those posts from his Instagram page has been widely interpreted as a quiet protest or at least a step toward political neutrality. Social media users quickly noticed the change, sparking discussions about whether Diamond — and other high-profile figures — are realigning themselves with public sentiment amid national turmoil.
Public Backlash and Growing Divide
Other artists who endorsed the president have faced intense criticism online, with some reporting verbal abuse, vandalism, and even threats to their businesses. Observers say the backlash reflects a growing rift between citizens and celebrities perceived to side with the political establishment during times of crisis.
A Shifting Cultural Landscape
As the situation remains volatile, Diamond’s move underscores a broader trend of Tanzanian entertainers becoming more cautious about political involvement. In an era where public opinion can turn swiftly, the decision to erase all pro-government content may mark the beginning of a larger retreat by influential figures seeking to preserve their reputations and safety.
For now, the Tanzanian music industry finds itself at a crossroads — balancing fame, influence, and the fraught intersection of politics and public responsibility amid the nation’s deepening unrest.
