Comedian-turned-activist Eric Omondi has introduced a new campaign aimed at empowering young Kenyans to obtain their national IDs and register as voters ahead of the 2027 general elections. The initiative, named “Peperusha Tuesday”, seeks to engage Gen Z in the democratic process and promote civic responsibility across the country.
Youth Engagement at the Core
In a video shared on social media, Eric was seen playing guitar while surrounded by a group of enthusiastic youths proudly displaying their ID cards. He urged young Kenyans to document their voter registration process or share images of their national IDs online, emphasizing the importance of active participation in governance.
“Kenya has not been okay. We don’t have the basics. Do it for Boniface Kariuki, Albert Ojwang, and Rex Masai, or their lives will have been lost for nothing,” Eric stated, highlighting the connection between civic engagement and societal accountability.
Challenging Youth Disengagement
The campaign directly counters the perception that young people are politically disengaged. Eric stressed that Gen Z has the power to influence electoral outcomes and should reject narratives suggesting otherwise. He encouraged participants to send videos of themselves registering or showing their IDs either directly to him or by posting online using campaign hashtags, signaling a digital push for youth participation.
Online Momentum and Civic Awareness
Peperusha Tuesday quickly gained traction on social media, with young Kenyans sharing videos of their voter registration experiences and pledging to take part in upcoming elections. The initiative has also prompted practical inquiries about registration centers and replacing lost IDs, demonstrating its real-world impact.
Eric Omondi’s Broader Advocacy
While Eric has not disclosed whether he plans to contest the 2027 elections, Peperusha Tuesday reflects his ongoing commitment to political activism and youth empowerment. He has also remained vocal on social justice matters, recently expressing disappointment after the family of late blogger Albert Ojwang accepted government donations he viewed as inappropriate, highlighting his continued involvement in advocacy and societal accountability.
Empowering the Next Generation
Through Peperusha Tuesday, Eric Omondi leverages his platform to ensure that young Kenyans understand the significance of their votes and take active steps to shape the nation’s future. The campaign underscores the growing influence of Gen Z in Kenya’s political landscape and the critical role of youth engagement in strengthening democracy.
