This Halloween, Fanta is bringing chills with a playful twist, teaming up with Universal Pictures and Blumhouse for a global partnership that unites four of the most iconic figures in horror. For the first time, Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2), and M3gan (M3GAN 2.0) will appear together in the ultimate Halloween line-up, all bound by one craving: Fanta.
The campaign, built around the phrase “They just Wanta Fanta”, flips the script on these notorious characters. Instead of terrorizing fans, they’re on the hunt for their favorite fizzy refreshment. According to Ibrahim Salim Khan, Global VP of Fanta at The Coca-Cola Company, the partnership aims to blend fright with fun. “This Halloween, in a delicious, thrilling partnership with Universal Pictures and Blumhouse, we will bring back the most legendary horror icons for the first time. They’re back. But they’re not here to haunt you. They just… Wanta Fanta!”
The collaboration ties into Blumhouse’s upcoming horror releases. Black Phone 2 hits theaters on October 17, while Five Nights at Freddy’s 2 arrives December 5. Both films promise to keep horror fans on the edge of their seats while extending the excitement of the Fanta crossover.
For a limited time, fans can find the Halloween Collection packaging featuring the four characters across Fanta’s classic flavors. Each icon claims a flavor: Chucky on his exclusive Chucky’s Punch (a new berry blend), The Grabber on Strawberry, Freddy Fazbear on Orange, and M3gan on Grape. Availability will vary by market, but the collectible cans are already rolling out worldwide.
Interactive experiences also add to the excitement. By scanning QR codes on cans, fans can unlock exclusive content and digital encounters with the horror icons. Beyond packaging, expect the characters to “haunt” Fanta’s presence everywhere this season from retail displays to vending machines and even live events.
By merging pop culture, horror, and refreshment, Fanta’s partnership with Universal and Blumhouse promises to deliver a Halloween like no other equal parts scary and refreshing.
