Tanzanian artist Juma Jux has opened up about his relationship with fellow superstar Diamond Platnumz, firmly clarifying that while they’ve collaborated on multiple projects, he is not signed under Diamond’s WCB Wasafi label. Instead, their connection is built on years of deep friendship, mutual respect, and a shared passion for music and entrepreneurship.
Contrary to persistent rumors linking him to the Wasafi label, Jux made it clear that he operates as an independent artist. However, his bond with Diamond is akin to family—one that transcends contracts or formal partnerships. Their relationship is rooted in a shared journey that began when both were still rising stars. Reflecting on their early days, Jux recalled a significant festival performance in Tanzania where both artists took the stage as new talents. That moment, he said, marked a pivotal turning point in their careers.
Since then, the two have maintained a strong friendship that’s based on support rather than competition. Jux described their dynamic as two men who understand their unique lanes in the industry, with no need for rivalry. Both have established themselves as successful entrepreneurs, and they embrace a mindset that there’s room for everyone to thrive.
Their mutual respect has led to several successful collaborations over the years. Tracks like “Enjoy,” “Olulufemi,” and “God Design” have resonated with fans and showcased their musical chemistry. These collaborations aren’t driven by business obligations but by a natural artistic synergy and shared vision.
This camaraderie was on full display during a recent iconic performance in London. Diamond, making a long-awaited return to the UK stage after nearly seven years, personally invited Jux to join him for a performance at the prestigious Royal Albert Hall. The gesture reflected not only their strong personal bond but also the mutual admiration they share for each other’s craft. For Jux, the invitation wasn’t just an opportunity—it was a chance to be part of something greater, a celebration of East African music and culture on a global stage.
He spoke with pride about standing beside Diamond, praising his relentless drive and the role he plays in pushing the region’s music to international audiences. Jux sees their collaboration as part of a larger cultural movement, not just individual success stories. For him, the key to their lasting relationship lies in their shared values: loyalty, respect, and a belief in unity over rivalry.
Despite the absence of a formal label agreement, their brotherhood continues to thrive, proving that in the music industry, authentic connections can outweigh contractual ties. Jux and Diamond remain examples of what’s possible when artists choose collaboration over competition—building each other up while elevating the sound and spirit of East Africa to the world.
