Kenya’s creative economy is gaining momentum as digital content creators and government representatives urge TikTok to implement full monetisation features for local users. The push aims to ensure that Kenyan creators — who have made the platform one of Africa’s most popular social media hubs — can earn fairly from their global reach.
At a recent TikTok Creators Forum in Nairobi, participants highlighted the platform’s role as a career and income source for young Kenyans, noting that most are currently excluded from monetisation features available in regions like the U.S. and Europe.
“Kenya ranks among TikTok’s largest user bases in Africa and deserves full inclusion in the global monetisation framework,” said a forum participant.
Key Proposals from the Forum
1. TikTok Office in Kenya
Creating a local office would strengthen partnerships with creators, improve regulatory compliance, and provide direct support for the growing community.
2. Integration with Local Payment Systems
The forum suggested using M-Pesa for payouts, enabling faster and easier access to earnings for creators.
3. Reduced Monetisation Thresholds
Lowering thresholds would allow smaller or emerging influencers to earn from their content, encouraging broader participation in the digital economy.
4. Linking Creativity to National Development
Participants encouraged TikTok to financially support content that educates or inspires in sectors like health, agriculture, housing, and employment, connecting creative work with social impact.
Legislative Backing: Creative Economy Bill
Kenya’s Creative Economy Bill, recently tabled in Parliament, seeks to formalize the growing digital content sector. It aims to:
- Increase earnings transparency
- Encourage partnerships with global tech platforms
- Offer tax incentives for creators monetising through digital channels
The bill signals Kenya’s intention to create a structured environment that rewards creativity and fosters innovation.
The Growing Digital Economy
With thousands of content creators building audiences locally and globally, Kenya’s digital content industry continues to expand rapidly. However, without clear revenue-sharing mechanisms, many creators struggle to sustain their craft.
The call for TikTok monetisation and local support represents a major step toward empowering Kenyan creators, ensuring fair compensation while bolstering the country’s reputation as a leading digital innovation hub in Africa.
