Popular Kenyan comedian Mulamwah has sparked conversation after revealing the impressive income he earned through Facebook content monetization in just one month. In a recent social media post, the entertainer shared screenshots of his Facebook earnings dashboard, showing that he made $8,844.78 approximately KES 1,142,112 between 19th June and 16th July 2025. This figure marks a 41% increase from the previous month, highlighting the growing potential for digital creators in Kenya.
Mulamwah also posted a payment notification confirming a deposit of KES 774,021.46 from “SWIFT 1/META PLATFORMS IRELAND LIMITED,” indicating that these earnings are indeed reaching local creators’ bank accounts. Accompanying the screenshots, he captioned: “Facebook finally paying,” and encouraged fellow creators to be intentional with their content strategies.
“Meta doing de ting. Ujanja ni kukaa mjinga tu, knowing exactly what you are doing,” he wrote, suggesting that creators should focus on their goals without being distracted by critics.
The revelation comes as Facebook’s parent company Meta expands its monetization efforts across Africa. On 6th August 2024, Meta officially rolled out monetization features for eligible content creators in Kenya. This followed President William Ruto’s direct engagement with Meta executives, which helped position Kenya as one of the early beneficiaries of the Facebook Creator programme.
Kenya became the third African country to gain access to Facebook’s monetization tools, following South Africa and Egypt. This move has opened new income streams for digital creators in Kenya, especially those leveraging Facebook Reels, in-stream ads, and fan subscriptions.
Meta has progressively increased its support for African content creators, announcing in February 2022 that monetization via Facebook Reels would be available in 20 sub-Saharan African countries.
Mulamwah’s earnings offer a real-world glimpse into the financial potential of digital content creation. His story serves as both inspiration and proof that with strategic planning and consistency, Kenyan creators can turn their online presence into a full-fledged income source.
As Facebook continues to roll out new monetization features, more Kenyan creators are expected to tap into these opportunities potentially reshaping the local digital economy.
