Former media personality and content creator Muthoni Mukiri recently shared strong opinions on how women should handle men who downplay the importance of special occasions like birthdays and Valentine’s Day. In a video circulating on social media, she urged women not to tolerate partners who don’t show appreciation or put in effort during such moments, warning that such behavior can be a red flag early in a relationship.
According to her, when a man says he doesn’t believe in celebrating birthdays or Valentine’s Day, often justifying it with comments like “Why do I need a specific day to buy you a gift?” or “Those things are not important to me,” it’s a clear sign that he might not value romantic gestures. Her advice? Walk away early before deeper emotional investments are made or marriage comes into the picture. She emphasized that failing to recognize such behavior could lead to frustration and emotional neglect down the road.
She argued that these early signs of emotional detachment should not be overlooked. If a man cannot make an effort even for simple moments like birthdays or small outings, he might not suddenly change once in a committed relationship or marriage. To her, consistency in emotional investment matters. She encouraged women to avoid being overly understanding or making excuses for partners who show little or no effort in nurturing the relationship.
Her message stirred a wave of responses online, drawing a clear divide in opinion between men and women. Many women applauded the message, saying it reflects their real-life experiences. Some praised her boldness and said they too have walked away from similar situations after noticing a lack of emotional effort.
One woman shared how her upbringing emphasized the value of special days—like birthdays, Mother’s Day, or Father’s Day—and how she couldn’t imagine raising children in an emotionally indifferent environment. She said running away from low-effort partners isn’t just about personal preference; it’s also about setting a good example for future generations.
However, not everyone agreed. Several men criticized the advice, calling it unrealistic and misleading. Some argued that modern relationship “experts” are setting women up for disappointment by encouraging them to base the worth of a relationship on material gestures. Others claimed that such advice undermines genuine love built on understanding and mutual respect rather than gifts and outings.
A few pointed out that long-lasting relationships—like those of their parents or relatives—were often built on sacrifice, patience, and less focus on commercialized days like Valentine’s. They warned younger women not to be swayed by trends on social media and instead seek guidance from older, more experienced mentors—especially those in stable long-term marriages.
In previous discussions, Muthoni has also shared thoughts on why some beautiful women remain single. She explained that physical beauty can be deceiving and that once someone gets to know a person’s true character, they may discover traits that make long-term relationships difficult. Her message encouraged women to build solid inner values, stressing that looks alone won’t sustain meaningful relationships.
Ultimately, her latest comments are part of a broader conversation around modern dating expectations, emotional effort, and personal standards in relationships. Whether one agrees with her or not, the debate continues to highlight just how divided opinions are on what makes a healthy, lasting partnership today.