Kenyan influencer and content creator Njambi Fever has set social media abuzz after publicly rejecting an award nomination in a heated Instagram post. Known for her bold persona, Njambi made it clear that she has no interest in recognition from award platforms, demanding that her name be removed from the nominees’ list.
“Sitaki hizo nomination zenu za upuzi”
Taking to her Instagram Story, Njambi was unapologetically direct, switching between English and Swahili to express her frustration. She wrote: “Niliwaambia sitaki hizo nomination zenu za upuzi”, emphasizing her disdain for what she called “upuzi” (nonsense). She further instructed the organisers to respect her wishes, adding: “Pulse tuheshimiane by the way.”
Her message suggested that she may have already communicated her disinterest privately but felt compelled to make a public statement when the request went unheeded.
Not the First Time
This isn’t the first time Njambi’s name has been tied to awards. She was nominated for Instagram Influencer of the Year in 2024, though her latest remarks underscore that she does not value such recognition. By rejecting the nomination outright, Njambi reinforced her refusal to seek validation from institutions she considers irrelevant.
Fans Split Down the Middle
Reactions from fans were sharply divided. Supporters applauded her honesty and authenticity, with many praising her for refusing to conform to industry expectations. To them, her outburst was a refreshing act of independence in an industry where recognition often seems tied to popularity rather than substance.
Critics, however, labeled her actions ungrateful, arguing that many rising creators would welcome the recognition she dismissed. Some felt that her public response was unnecessarily harsh and disrespectful to organisers who sought to celebrate her work.
Staying True to Her Brand
Njambi Fever has built her brand on controversy, blunt honesty, and fearlessness. Known for tackling taboo subjects, exposing celebrity scandals, and openly challenging corporate practices, she has never shied away from breaking industry norms. Her rejection of the award nomination fits seamlessly into this narrative—whether as genuine frustration with the awards system or as a strategic move to cement her “no-nonsense” image.
What It Means for the Industry
Njambi’s stance has reignited conversations about the value of awards in the digital age. For some, it’s a bold stand for authenticity; for others, it’s needless controversy. Regardless, her latest move reaffirms her place as one of Kenya’s most fearless and unfiltered creators—unwilling to compromise her principles for validation.
