Kenyan singer Willy Paul has officially launched his new nightclub, Pozze Liquor, located at the Safari Business Arcade along USIU Road in Nairobi. The club opened its doors to patrons on Thursday, May 22, marking a new business venture for the popular musician.
Willy Paul shared the exciting news with his fans on social media, expressing his enthusiasm for the new establishment. Pozze Liquor is set to become a vibrant nightlife destination for music lovers and party-goers in Nairobi. The singer had previously advertised for experienced staff with at least two years in the alcohol business to join his team, indicating his commitment to running a professional and well-managed venue.
The opening of Pozze Liquor places Willy Paul among several Kenyan artistes who have diversified their careers by investing in personal club businesses. Another notable example is Bien Baraza, the vocalist of Sauti Sol, who owns The Manhattan Ke Bar and Grill located at Imaara Mall along Mombasa Road. Bien’s venture, launched in August 2022, is a collaborative effort with his friends and was inspired by American rapper Jay-Z’s entrepreneurial success. Like Willy Paul, Bien manages to balance his music career with his entrepreneurial pursuits, showing how artistes in Kenya are expanding their portfolios beyond entertainment.
Fans responded enthusiastically to Willy Paul’s announcement. Some expressed excitement about visiting the club, while others joked about the influence of the new nightclub on their drinking habits. Comments ranged from congratulations to playful remarks, showcasing the positive reception from his followers and the wider public.
The nightclub industry in Kenya has seen a growing trend where musicians leverage their brand and popularity to create social and business hubs. These venues often become hotspots for entertainment and social gatherings, contributing to the artists’ financial growth and community presence.
In related news, singer Habida recently launched her own jewellery brand named Verses Jewellery. Her launch event was a celebration of resilience and overcoming personal challenges, themes that inspired her collection. Habida encouraged fellow artistes to pursue their dreams beyond the music industry, highlighting the importance of entrepreneurship for creative professionals.
Similarly, rapper King Kaka opened a luxurious barbershop and spa called Beauty and Beast Spa in the United States. The spa features modern design elements and a welcoming atmosphere. King Kaka also invited job applicants through social media, showing his active involvement in growing his business alongside his music career. The launch event drew close friends and supporters, reflecting the growing spirit of entrepreneurship among Kenyan artistes.
Willy Paul’s entry into the nightlife business through Pozze Liquor is a significant step that underscores a wider movement among Kenyan musicians to build sustainable ventures outside their traditional entertainment roles. By combining their artistic influence with strategic business initiatives, these artistes are setting examples for diversification and long-term success. Pozze Liquor is expected to contribute to Nairobi’s nightlife scene while also showcasing Willy Paul’s vision as a businessman.
