As the eighth edition of the African Nations Championship (CHAN) kicks off on August 2, Sports Cabinet Secretary Salim Mvurya has affirmed that the tournament offers far more than football excitement it presents a golden opportunity for economic and tourism growth across East Africa.
Kenya, co-hosting the tournament alongside Uganda and Tanzania, is preparing for a surge in visitors, increased business activity, and enhanced regional integration throughout the month-long competition running until August 30. Speaking ahead of the tournament, CS Mvurya emphasized that CHAN 2024 will be a powerful platform to engage the youth, drive employment, and showcase Kenya’s potential to the continent and the world.
“We have a mandate to work with young people, to help them realize their potential by creating an enabling environment both through supportive policy and legislation,” said Mvurya.
According to the CS, match days will bring a flurry of economic activity, especially for local vendors dealing in memorabilia, snacks, and fan merchandise. Thousands of jobs including ushers, photographers, drivers, caterers, and logistics personnel are expected to emerge, creating vital income streams for young people.
Tourism is also poised for a significant boost. The influx of visitors and teams from across Africa will lead many to explore Kenya’s famed tourist attractions such as the Maasai Mara, Amboseli, and the Kenyan coast. The increased international attention will reinforce Kenya’s image as a sporting and travel destination.
Initially scheduled for February 2025, the tournament was rescheduled by the Confederation of African Football (CAF) due to infrastructure delays. The new dates in August present a timely opportunity to tap into the holiday season, potentially attracting even more tourists and sports fans.
As Kenya readies to welcome Africa’s top talent, CHAN 2024 stands as more than a football competition it is a catalyst for youth empowerment, regional cooperation, and socio-economic transformation. With stadiums set, policies aligned, and enthusiasm building, East Africa is on the brink of a vibrant sporting and economic celebration.
