Coca-Cola Kenya recently brought cheer to the leadership of Royal Media Services (RMS) with a heartwarming surprise personalised cans of Coke bearing the names of key RMS executives. The gesture took place during a courtesy visit to the media house, led by Monique Katana, Director of Frontline Marketing at Coca-Cola Kenya, as part of the company’s revived ‘Share a Coke’ campaign.
The campaign, which relaunched in April 2025, is once again replacing Coca-Cola’s iconic logo with the names of Kenyans, aiming to spark joy and foster real-life human connections. During the RMS visit, Group Managing Director Wachira Waruru and other top leaders received custom Coke cans in a show of appreciation and friendship.
“While social media keeps us virtually connected, nothing beats the joy of real-life experiences, shared laughter, spontaneous selfies, and bonding over a Coke,” said Katana. The campaign particularly resonates with Gen Z, encouraging them to move beyond virtual interactions and embrace the value of physical togetherness.
Earlier this month, Coca-Cola made waves with a surprise activation during Madaraka Day celebrations, distributing personalised Coke cans to over 1,000 Easy Coach passengers traveling to Western Kenya and hundreds more aboard Jambojet flights to Mombasa, Kisumu, Malindi, and Ukunda. Each traveler received two cans one bearing their own name and another meant for a loved one at their destination, transforming ordinary journeys into memorable moments.
Dubbed by many as “Madaraka Day gifts,” the initiative was widely appreciated, turning travel hubs into places of joy and excitement. Passengers were seen taking selfies, sharing laughs, and even exchanging Coke cans with strangers, living up to the campaign’s goal of celebrating human connection.
Since its global debut in 2011, the ‘Share a Coke’ campaign has become a symbol of personal identity and community spirit. Coca-Cola’s 2025 edition in Kenya continues this legacy, using a simple yet powerful gesture putting a name on a Coke can to bring smiles, spark conversations, and build bonds.
The campaign will run across Kenya until the end of June 2025.
