Digital content creators in Kenya have opposed the recent suspension of gambling advertisements by the Betting Control and Licensing Board (BCLB), calling for a more inclusive regulatory approach rather than a blanket ban on influencer involvement.
The suspension, announced on April 29, 2025, imposed a 30-day halt on all gambling ads and testimonials across media platforms, citing concerns about gambling’s impact on minors and vulnerable individuals. The new guidelines prohibit the use of celebrities, influencers, and content creators in promoting gambling, require approval from the BCLB and Kenya Film Classification Board (KFCB), and enforce strict placement restrictions near schools, religious institutions, and child-centered areas.
In response, the Digital Content Creators Association of Kenya (DCCAK) said the directive was made without engaging key stakeholders, especially influencers, who play a vital role in the digital economy.
“As a body representing digital content creators and influencers across the country, we were not consulted,” said DCCAK chairperson Bob Ndolo. “We support regulation, not silencing. Our members have consistently promoted only licensed operators and responsible gambling.”
The DCCAK acknowledged the importance of protecting the public from gambling addiction but criticised the blanket exclusion of influencers, arguing that many adhere to ethical standards and can help disseminate responsible gambling messages.
“The move to ban influencers altogether disregards the professional discipline many of our members exercise,” Ndolo said. “With the right framework, influencers can amplify messages on moderation, financial literacy, and informed decision-making.”
The association is now calling for immediate engagement with the BCLB, the Office of the Attorney General, and other stakeholders to collaboratively develop a regulatory framework that includes digital voices in the conversation.
Industry players such as the Association of Gaming Operators-Kenya (AGOK) have echoed these concerns, urging structured dialogue and co-creation of standards. However, the government has stood firm, emphasizing its commitment to safeguarding public welfare, particularly children, from the risks posed by unchecked gambling promotion.
As the debate continues, content creators maintain that their inclusion could strengthen responsible gambling efforts rather than weaken them.
