Directline Assurance has reassured its customers and partners of continued operations despite an ongoing shareholder dispute and recent changes in management.
In a statement issued on Tuesday, September 23, the company’s board of directors confirmed that it remains committed to offering insurance services across its portfolio. The announcement follows heightened concerns over the insurer’s stability after recent boardroom wrangles landed in court.
“Directline Assurance Company would like to reassure all its stakeholders, including its customers, intermediaries and business partners, that it is business as usual at the Company,” the board noted.
The insurer emphasized its commitment to honoring obligations, revealing that by mid-September 2025 it had already settled claims worth Ksh 1.47 billion. This move is seen as a signal of financial stability despite the turbulence at the ownership level.
The latest statement came just hours after a shareholders’ meeting at the company’s headquarters in Anniversary Towers, Nairobi. During the meeting, Directline owners, led by Royal Media Services (RMS) Chairman SK Macharia, announced the appointment of four senior officials to oversee daily operations.
The changes include the appointment of a new Chief Executive Officer, Chief Finance Officer, Assistant Chief Finance Officer, and an Information Technology Officer. According to Macharia, the restructuring followed investigations commissioned by the Attorney General to verify the true beneficial owners of the insurer.
“The investigations established that some of the names in the CR 12 were not genuine shareholders of the firm,” Macharia disclosed. He further urged the Ethics and Anti-Corruption Commission (EACC) to investigate possible misappropriation of funds and other irregularities.
Despite these internal challenges, Directline stressed that its focus remains on policyholders, intermediaries, and partners, assuring them of reliable service delivery.
With claims worth nearly Ksh 1.5 billion already settled in 2025, the company is keen to maintain confidence among stakeholders while navigating the ongoing corporate dispute.
