The Kenyan government is intensifying efforts to transform the Coast region into a world-class tourism and investment hub. Recognised as the heartbeat of Kenya’s tourism, the region contributes nearly 60 per cent of all international leisure arrivals, generating over KShs. 100 billion annually.
To boost this key sector, the government has rolled out a comprehensive plan featuring infrastructure upgrades, policy reforms, and strategic partnerships. These include airport and seaport improvements, road expansions, and strengthened airline partnerships linking Mombasa directly to international destinations.
During the Kenya Coast Tourism Investment Conference 2025 held in Mombasa, Tourism and Wildlife Cabinet Secretary Rebecca Miano said the government is “rolling out a red carpet for investors” to reimagine hotels, eco-lodges, wellness retreats, and MICE facilities. She emphasised that investing in the coast directly supports the livelihoods of Kenyans while advancing President William Ruto’s Bottom-Up Economic Transformation Agenda (BETA).
Miano noted that while Kenya’s coastline boasts unmatched beauty and cultural heritage, competition from neighbouring destinations necessitates reimagining the country’s tourism offerings. To this end, the government is providing tax incentives, investment-friendly policies, and streamlined regulations to attract both local and global investors.
Kenya Tourism Board CEO June Chepkemei revealed that in 2024, Kenya recorded 2.4 million international visitors, earning KShs. 452.2 billion. With ongoing infrastructure expansion, the board aims to reach KShs. 650 billion in 2025. She highlighted new opportunities in eco-lodges, boutique stays, and marine-based tourism ventures, supported by a forthcoming marine spatial plan promoting aquaculture and conservation.
With over 500 km of pristine coastline, rising global arrivals, and a strong government commitment to sustainable development, Kenya’s coast is poised to become a premier destination for investors and tourists alike.
