Global communications powerhouse HAVAS Africa has announced the rebranding of its Kenyan operations from HAVAS PR to HAVAS Red Kenya, in a strategic move aimed at strengthening its footprint in East Africa’s dynamic communications industry.
The rebrand aligns the Nairobi-based team with HAVAS Red, the award-winning global micro-network within the HAVAS group that specializes in PR, social, and influencer marketing. This marks a significant milestone in the agency’s long-term growth strategy and reflects a renewed commitment to offering locally driven, globally connected communications across the region.
“This transition to HAVAS Red marks an exciting new chapter in our journey,” said James Wright, Global CEO of HAVAS Red and Chairperson of the HAVAS PR Network. “Africa remains one of the most dynamic and high-potential regions for our business, and Kenya is central to our regional strategy.”
The Nairobi office will now be led by Phyllis Kinyanjui, who has been appointed Managing Director of HAVAS Red Kenya. Kinyanjui brings a wealth of experience in strategic communications and public affairs, with a strong emphasis on cultural relevance, community engagement, and purposeful storytelling.
“At HAVAS Red Kenya, we are building on a strong legacy and entering a bold new phase,” said Kinyanjui. “Our goal is to craft powerful, purpose-driven stories that resonate locally and globally.”
The rebrand follows HAVAS Red’s recent expansion into South Africa in 2023 and Côte d’Ivoire in April 2024, bringing the network’s global footprint to 21 markets, including Australia, China, France, Germany, the UK, and the US.
Provit Chemmani, CEO of HAVAS Africa, emphasized Kenya’s strategic importance, stating, “This rebrand brings new energy, global resources, and strategic solutions that will help our teams and clients to scale new heights.”
HAVAS Red has garnered global acclaim, recently being named Global and EMEA Midsize Agency of the Year by PRovoke Media. The agency is known for innovative campaigns for top brands like Coca-Cola, adidas, and the UK’s NHS.
With this rebrand, HAVAS Red Kenya is set to empower East African brands to tell their stories with authenticity, creativity, and purpose.
