Kenyan lawmakers are fast-tracking efforts to formalize the creative industry with the Creative Economy Support Bill (Senate Bill No. 30 of 2024), a move expected to reshape the country’s digital and cultural sectors.
During a recent stakeholder session in Naivasha, the Departmental Committee on Sports and Culture met with industry players to review the Bill before it proceeds to the next legislative stage. Chaired by Webuye West MP Dan Wanyama, the committee is examining proposals aimed at regulating and supporting the fast-growing creative sector.
Co-sponsored by Migori Senator Eddy Gicheru Oketch and nominated MP Irene Mayaka, the Bill covers music, film, fashion, gaming, digital content, photography, cultural performances, and sports innovation. One of its core objectives is to provide reliable funding and clear professional standards for creatives.
A central feature of the Bill is the creation of a Creative Industry Council. The council will advise the government, coordinate programs, protect creators’ rights, and link creatives to markets, incentives, and investment opportunities. It will operate under an Advisory Board with representatives from government and the creative sector and will have a dedicated secretariat within the relevant ministry.
The Bill also proposes a Roll of Creatives, a national registry for formally recognizing creative professionals. Registered creatives will access government-supported incentives, protection frameworks, and development programs, though registration remains voluntary.
To further empower practitioners, the Bill envisions an online platform centralizing information on grants, training opportunities, incentives, and other resources. Proposed incentives include tax breaks, credit guarantees, enhanced intellectual property protections, and specialized support for creative professionals.
Since the Bill involves public funding, it qualifies as a Money Bill under Article 114 of the Constitution, meaning the National Assembly will play a key role in determining its financing and management.
Speaking at the Naivasha session, Wanyama emphasized the urgency of passing the law: “We need this law. It will be vital for our country and for the millions of young people whose livelihoods depend on creativity. We appreciate all the stakeholders who shared their views with utmost clarity.”
The Bill represents a significant step toward formalizing Kenya’s creative economy, promising support, protection, and growth for the nation’s creative talent.
