The Kenya Tourism Board (KTB) has been crowned the Best Tourism Board in Africa at the Africa Tourism Awards 2025 (The Balearica Awards), held on November 1 at the Hilton London Canary Wharf.
KTB triumphed over top competitors, including the Egypt Tourism Authority, Rwanda Development Board, South African Tourism, Mauritius Tourism Promotion Authority, and Instituto do Turismo de Cabo Verde, reaffirming Kenya’s position as a continental leader in destination marketing and tourism promotion.
Adding to the celebration, the Masai Mara National Reserve was named Best Safari Destination, beating world-renowned parks such as Chobe, Kruger, Serengeti, South Luangwa, and Volcanoes National Parks. This recognition cements the Mara’s status as one of the world’s most iconic wildlife destinations, famous for its annual wildebeest migration and innovative community-based conservation programs.
KTB also received commendations in several other categories, including Best Tourism Video for its acclaimed campaign “This is the Real Deal,” Best Country Destination, Best City Destination for Nairobi, and Best International Airport for Jomo Kenyatta International Airport (JKIA). These accolades collectively highlight Kenya’s diverse tourism offerings, world-class infrastructure, and vibrant hospitality sector.
Speaking after the awards, Allan Njoroge, Acting CEO of KTB, stated:
“These accolades are a strong testament to Kenya’s extraordinary natural heritage and our commitment to sustainable tourism growth. The Masai Mara remains our crown jewel and one of the world’s premier safari destinations.”
The awards were presented during the 2025 World Travel Market (WTM) in London, where KTB led a dynamic Kenyan delegation to showcase the country’s diverse attractions ranging from adventure and coastal tourism to cultural festivals and eco-tourism.
Through strategic partnerships and innovative marketing, KTB continues to position Kenya as Africa’s ultimate travel destination on the global stage.
