Kenya is calling on the international community to forge stronger media partnerships aimed at creating an ethical, diverse, and forward-looking global media landscape. Speaking at the inaugural World Audio Visual Entertainment Summit (WAVES) 2025 in Mumbai, India, Information, Communications and the Digital Economy Cabinet Secretary William Kabogo positioned Kenya as a creative powerhouse and a key player in shaping the future of global storytelling.
Addressing delegates at the Global Media Dialogue, Kabogo emphasized the transformative power of media and entertainment in driving development, fostering cross-cultural understanding, and inspiring innovation.
“With 44 diverse communities and a rich heritage of storytelling from Nairobi’s dynamic film industry to the vibrant rhythms of benga music Kenya is elevating African voices. We invite global partners to invest in African content that connects, uplifts and inspires,” Kabogo said.
Highlighting Kenya’s progressive media and digital policies, the CS cited tax incentives, expanded connectivity, and platforms like M-Pesa that empower creators through digital monetization. He urged international cooperation to protect intellectual property, bridge the digital divide, and safeguard the rights of creators across the Global South.
Kabogo also addressed the rising threat of misinformation, calling for ethical standards, AI-driven verification tools, and harmonized content policies to ensure the integrity of information—especially during elections and crises.
He underscored the power of cultural exchange in bridging nations and promoting unity, noting that Kenya continues to strengthen regional partnerships, diaspora networks, and co-productions to build mutual respect and global collaboration.
“The youth are at the heart of this vision. They are mastering digital skills and creating Africa’s next wave of media platforms. I call on the world to engage with Kenya’s thriving tech ecosystem to harness this potential,” he added.
To institutionalize global cooperation, Kabogo proposed the creation of a global repository of best practices an open platform for sharing knowledge, promoting ethical innovation, and ensuring inclusivity in the media sector.
“Let us commit to a media landscape that is diverse, ethical, and forward-looking. Kenya stands ready to lead, to partner, and to co-create a new chapter for global media,” he concluded.
