The National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) has dismissed reports suggesting an outright ban on alcohol advertising, online sales, home deliveries, or celebrity endorsements.
Speaking during the launch of the National Policy for the Prevention, Management and Control of Alcohol, Drugs, and Substance Abuse (2025) in Nairobi, Nacada CEO Dr. Anthony Omerikwa clarified that the policy has not imposed any legal bans. Instead, it provides strategic direction and recommendations meant to initiate discussions and future legislative considerations.
“This is a national policy, and contrary to reports suggesting that Nacada has banned certain practices such as alcohol advertising, online sales, home deliveries, and celebrity endorsements, we wish to emphasise that no bans have been introduced,” Omerikwa stated.
The policy was unveiled by Interior Cabinet Secretary Kipchumba Murkomen and is aimed at curbing rising cases of alcohol and drug abuse, particularly among the youth. However, Dr. Omerikwa clarified that the contentious measures highlighted in the document are not legally binding at this stage and have not gone through any legislative process.
“Their inclusion aims to initiate legal and regulatory reviews, subject to proper procedures,” he added, emphasising that public engagement and legal reviews would follow before any enforcement actions are taken.
Nacada reiterated that the document is a guiding framework rather than an enforcement tool. The next step will involve developing a multi-sectoral implementation plan involving stakeholders from government, civil society, private sector, and the public.
In response to media misinterpretations, Nacada urged the public to rely on accurate information and updates through its official communication platforms. The agency reaffirmed its commitment to transparency, inclusion, and youth protection.
“Nacada’s goal, as clearly outlined in the policy, is to protect our youth from the dangers of alcohol and substance abuse, reduce related harm, and foster a healthier, more productive society,” Dr. Omerikwa said.
Kenyans are encouraged to access the full policy and related updates via www.nacada.go.ke to avoid misinformation.
