Watamu tour operators are expressing renewed optimism for a surge in tourist arrivals as the 2025–2026 high season gets underway. Their hope is buoyed by grassroots efforts to position the coastal town as a premier beach destination, renowned for its pristine shores, vibrant marine life, and rich cultural tapestry.
The optimism was on full display during the annual beach clean-up celebration held on August 1st. Organized by the Watamu Boat Owners and Operators Association in collaboration with local residents, the event marked the official launch of the tourism season and underscored a shared commitment to environmental conservation.
“This season, we are hopeful for better fortunes,” said Hussein Ahmed Abdi, Treasurer of the Watamu Community Boat Owners and Operators. “The beach clean-up is not just about appearances it’s a show of our dedication to sustainable tourism. We’re offering distinctive experiences like the Safari Blue Excursion, which includes dolphin watching, snorkeling in the Marine Park, and fresh seafood meals on the islands.”
Beyond environmental stewardship, the initiative featured acts of generosity and community spirit. Boat operators, schools, and residents worked together to clean the beaches, provide free meals, and hold interfaith prayers for a successful season. Hussein praised the collaboration with the Kenya Wildlife Service (KWS), which has helped ensure that tourism revenue directly benefits locals.
“Over the last six years, tourism income has enabled us to acquire a community ambulance, donate generators to religious institutions, and support orphaned children’s education,” he noted.
Fadhil Omar, Chairman of the Community Boat Owners and Operators, emphasized the power of unity. “This event unites everyone in the sector from boat operators to school children. Our goal is to brand Watamu as a clean, welcoming, and culturally rich village.”
Justin Kitsao, Chairman of the Watamu Safari Sellers Association, described the initiative as a pivotal step toward sustainable tourism. “This is about taking ownership of our tourism product. Through ecotourism and heritage promotion, we’re creating opportunities while preserving our environment,” he said.
Watamu’s approach is positioning it as a model for balancing tourism growth with environmental and community well-being.