Moses Kuria, leader of the Chama Cha Kazi (CCK) Party, has seemingly adopted a campaign formula popularized by Deputy President Rigathi Gachagua and DP Kithure Kindiki, as he rallies support ahead of the Mbeere North parliamentary by-elections.
On November 22, 2025, Kuria visited Ishiara, interacting with residents at a local food outlet while dressed in his party’s official colours. In a bid to engage voters personally, he shared a cup of tea with the locals—a tactic increasingly favored by Kenyan politicians for its community-friendly approach. Kuria was campaigning for Ireri Mbui, the CCK candidate contesting the Mbeere North seat.
This door-to-door style, which emphasizes personal interaction and informal engagement, mirrors the strategy employed by Gachagua and Kindiki in the same constituency. Gachagua, the DCP Party leader, has been conducting morning walks across Mbeere North, visiting households, and sharing tea with residents while campaigning for United Opposition candidate Newton Karish.
Similarly, Deputy President Kithure Kindiki, along with UDA party leaders, has been using the same approach to connect directly with voters. Kindiki’s campaign focuses on building rapport with locals while promoting the UDA candidate, Leo wa Muthende.
The adoption of this campaign style by Kuria indicates a growing trend in Mbeere North, where candidates leverage personal interactions to gain voter trust. Analysts suggest that such grassroots engagement can be particularly effective in constituencies with tight races, as candidates are able to communicate their message directly to residents rather than relying solely on rallies or media campaigns.
With the by-elections scheduled for November 27, 2025, all three camps are intensifying their efforts, using door-to-door visits and tea-sharing sessions to sway undecided voters. The competition in Mbeere North is shaping up to be closely contested, with personalized campaigning now at the forefront of election strategies.
