Apple Martin, daughter of actress Gwyneth Paltrow and Coldplay frontman Chris Martin, has officially stepped into the fashion spotlight with her first major campaign. At just 21 years old, she has been unveiled as the face of British label Self-Portrait, fronting its new initiative titled “Miss Self-Portrait.”
A Bold Fashion Introduction
The campaign, revealed through an Instagram Reel that quickly went viral, marks Martin’s debut in the fashion world. Blending cinematic portraits and short films, the visuals capture Self-Portrait’s signature aesthetic: youthful energy fused with timeless sophistication.
Apple as the Modern Muse
Despite growing up largely outside the spotlight, Martin’s debut positions her as a confident new fashion voice. Styled in Self-Portrait’s mix of tailored separates, romantic dresses, and bold statement pieces, she embodies the brand’s vision of a modern muse—effortless, authentic, and chic.
The Designer’s Perspective
Creative director Han Chong praised Martin as the ideal face for this chapter of the label: “Apple embodies the spirit of Self-Portrait today—fresh, authentic, and unapologetically herself. Miss Self-Portrait is about celebrating individuality, and Apple captures that beautifully.”
A Global Rollout
Beyond the visuals, the campaign includes digital activations and brand experiences across major cities in the U.S. and Europe. With its accessible luxury positioning, Self-Portrait continues to resonate with celebrities, royals, and young tastemakers worldwide.
A Promising Fashion Future
For Martin, this collaboration could mark the beginning of a promising career in fashion. Like other celebrity children who have carved their own identity in modeling and design, Apple is stepping into the industry on her own terms.
The “Miss Self-Portrait” campaign is now live across Self-Portrait’s global channels, with featured looks available both online and in stores.
