Bob Mackie, the legendary American fashion designer known for dressing icons like Cher, Carol Burnett, and Elton John, has filed a lawsuit against retail giant JCPenney over a new clothing line bearing his name. Mackie alleges that the retailer launched the “Mackie: Bob Mackie” collection without his authorization, improperly using his signature, likeness, and reputation to promote the line.
Claims of Unauthorized Use
According to court documents filed in Manhattan federal court, Mackie was never involved in the design, marketing, or approval of the collection. He claims that JCPenney proceeded despite being informed he did not consent to the collaboration. The lawsuit argues that the retailer’s actions could damage Mackie’s long-established brand, associated with theatrical costumes and glamorous red-carpet fashion.
Legal Arguments and Allegations
Mackie’s legal team contends that JCPenney may have relied on a licensing agreement with Bob Mackie Design Group, a company in which Mackie holds only a minority interest. However, Mackie asserts that neither the company nor its co-shareholder had legal authority to authorize the use of his name or likeness for a commercial clothing line. The lawsuit alleges multiple claims, including false advertising, false association under the Lanham Act, violation of publicity rights, and consumer deception. Mackie is seeking unspecified damages and an injunction to prevent JCPenney from continuing the collection.
Mackie’s Storied Career
Bob Mackie, now 85, has had a storied career spanning decades. Rising to fame in the 1960s and 1970s, he designed show-stopping costumes for television, film, and stage performances. Known for intricate detail, bold style, and theatrical flair, Mackie has influenced generations of costume and fashion designers and made a lasting mark on pop culture.
Corporate Response and Next Steps
JCPenney, owned by Catalyst Brands, has not issued a public comment on the lawsuit. Bob Mackie Design Group and Mackie’s publicist also declined to comment. The legal dispute now moves through the court system, highlighting tensions between designers’ intellectual property rights and corporate retail operations leveraging famous names for commercial gain.
