Luxury fashion house Bottega Veneta is capturing attention this November with its latest creative venture, “What Are Dreams”, a short film and photo series starring actor Jacob Elordi and photographed by celebrated artist Duane Michals. The campaign signals a shift from traditional advertising to narrative-driven, cinematic storytelling in luxury fashion.
An Artistic Storytelling Approach
According to Harper’s Bazaar Australia, the project reflects Bottega Veneta’s strategy of blending fashion with fine art, engaging audiences through immersive and thought-provoking visuals. The campaign emphasizes dreamlike aesthetics, emotion, and conceptual storytelling, highlighting the house’s commitment to creative experimentation.
Celebrity Influence Meets Avant-Garde Photography
By combining the star power of Jacob Elordi with Duane Michals’ experimental photography, Bottega Veneta reinforces its identity as a forward-thinking luxury brand. Industry analysts note that this artistic pivot aligns with a larger trend in high fashion, where brands increasingly use content-driven narratives to resonate with younger, culturally attuned consumers.
Redefining Fashion Marketing
The “What Are Dreams” campaign exemplifies how storytelling and cinematic collaboration are shaping the future of fashion marketing. Through avant-garde visuals and narrative depth, Bottega Veneta is creating a richer, more engaging experience that goes beyond product promotion, redefining how luxury brands connect with global audiences in a digital and image-centric era.
