Luxury fashion brand Coach has unveiled its 2025 holiday campaign, titled “The Gift for New Adventures”, highlighting the brand’s commitment to inclusivity, storytelling, and celebration during the festive season.
Diverse Storytelling and Representation
The campaign features a diverse cast of models and personalities, reflecting Coach’s ongoing focus on representation and its effort to connect with a global audience. Visuals blend holiday gifting moments, lifestyle imagery, and signature Coach products, merging tradition with a modern, adventurous spirit.
Experiences Over Material Gifts
Coach frames the holiday season as a time for experiences and shared memories, not just material presents. Key collections highlighted in the campaign include bags, accessories, and limited-edition items designed specifically for holiday gifting.
“The holiday season is about connection, joy, and discovery,” a Coach spokesperson said. “Through ‘The Gift for New Adventures,’ we aim to celebrate diverse stories and the excitement of giving and receiving meaningful gifts.”
Multi-Channel Rollout
The campaign will be featured across digital, social, and in-store channels, emphasizing interactive storytelling and immersive content. Analysts note that this approach reflects a growing trend among luxury brands to combine narrative-driven marketing with inclusivity, appealing to both aspirational and relatable consumer experiences.
Positioning for a New Generation
With this holiday campaign, Coach continues to reinforce its image as a forward-thinking luxury brand, blending heritage craftsmanship with modern storytelling to resonate with a new generation of shoppers.
