Milan-based grooming brand Eredi Zucca has officially entered the luxury fragrance market, unveiling its first perfume collection as part of a broader global expansion strategy.
From Grooming to Perfume
Backed by Rhode investor D Capital, Eredi Zucca, already known for its premium grooming products, is positioning the fragrance line as a natural extension of its Italian craftsmanship and meticulous attention to detail. The collection features sophisticated, contemporary scents crafted for discerning consumers seeking elegance and individuality.
Strategic Global Expansion
The launch marks a strategic move for Eredi Zucca to compete in the high-end fragrance sector, where heritage, quality, and artisanal identity are paramount. The company plans a phased rollout, initially targeting Europe and North America, with subsequent expansions into Asia and the Middle East.
“Our fragrance collection reflects the essence of Eredi Zucca: refined, timeless, and distinctly Italian. We are committed to sharing this experience with customers around the world,” said the brand’s CEO, emphasizing the balance between artisanal identity and global scalability.
Marketing and Exclusive Experiences
Alongside the product launch, Eredi Zucca is investing in marketing campaigns and partnerships to build international brand recognition. Limited-edition bottles and exclusive retail experiences are part of the strategy to engage luxury consumers and collectors.
Industry Outlook
Analysts note that branching into fragrances is a natural diversification for premium grooming brands seeking a broader lifestyle footprint. With its combination of heritage craftsmanship, investor support, and global ambitions, Eredi Zucca is well-positioned to emerge as a notable player in the luxury fragrance market.
As the collection rolls out, fragrance enthusiasts and connoisseurs alike are eager to experience Eredi Zucca’s signature approach to luxury grooming in olfactory form.
