Fendi is celebrating its 100th anniversary with a bold new direction, appointing Maria Grazia Chiuri as its new creative director. This historic milestone marks a defining moment for the iconic Italian luxury house as it bridges a century of heritage with a renewed vision of modernity, artistry, and feminine empowerment.
A Century of Roman Elegance and Legacy
Founded in Rome in 1925, Fendi has built a legacy of exquisite craftsmanship, innovation, and Italian sophistication. Its centennial celebration honors the brand’s deep family roots and lasting influence in global fashion. The appointment of Chiuri, a designer known for her strong conceptual approach, signals Fendi’s intent to move forward while honoring its artisanal traditions.
Maria Grazia Chiuri’s Vision for Fendi
Chiuri, who previously led creative roles at Dior and Valentino, is celebrated for blending heritage with contemporary narratives. Her work often centers on female empowerment and the intersection of fashion and culture — themes that resonate strongly with Fendi’s evolving identity. She is expected to bring a feminist sensibility and intellectual depth to Fendi’s runway, balancing modern aesthetics with the brand’s timeless Roman elegance.
Her first collection for the house will debut at Milan Fashion Week, and anticipation is high for how she will reinterpret Fendi’s codes through her distinctive lens of artistry and meaning.
A Reunited Creative Partnership
The transition also marks a reunion between Chiuri and Silvia Venturini Fendi, who will continue overseeing menswear and accessories. Their renewed collaboration rekindles a creative partnership that helped shape Fendi’s modern image decades ago. Together, the duo is expected to harmonize tradition and innovation — merging Venturini’s deep craftsmanship expertise with Chiuri’s bold storytelling.
Global Centennial Celebrations
To commemorate its 100th year, Fendi has announced a series of global events, exhibitions, and capsule collections highlighting its legacy in fur, leather, and couture. The celebrations will also emphasize the brand’s commitment to sustainability and responsible craftsmanship, showcasing how Fendi’s ateliers are evolving in a conscious luxury era.
Heritage Meets the Future of Luxury
Industry experts see Fendi’s centennial and Chiuri’s appointment as a symbolic rebirth. In a rapidly evolving fashion landscape, Fendi’s leadership aims to redefine luxury through authenticity, artistry, and cultural relevance. The brand’s next chapter seeks to preserve its heritage while embracing innovation, creativity, and social consciousness.
As Fendi steps into its second century, Maria Grazia Chiuri’s vision represents both a tribute to the house’s founders and a forward leap into the future of Italian fashion. The centennial year not only honors the past but reimagines what luxury can mean in the modern world — elegant, empowered, and endlessly innovative.
