Global fashion powerhouse GUESS is celebrating its upcoming 45th anniversary with a spectacular “One World, One Brand” conference in Marrakesh, Morocco, uniting over 800 guests from more than 100 countries for a milestone event that blends fashion, heritage, and lifestyle experience.
A Global Summit of Fashion and Heritage
The celebration, reported by The Tribune, serves as both a global brand summit and a grand showcase for GUESS’s Spring/Summer 2026 and Pre-Fall 2026 collections, alongside the unveiling of a special MARCIANO by GUESS capsule line.
Marrakesh: A Symbolic Destination
The choice of Marrakesh carries deep symbolic weight—paying homage to the Moroccan heritage of co-founder Paul Marciano and reflecting GUESS’s ongoing commitment to cultural authenticity and storytelling. The event’s setting fuses modern glamour with historical richness, representing the brand’s evolution from its Los Angeles denim origins to a globally recognized lifestyle label.
Celebrating Legacy and Connection
“This gathering isn’t just about fashion—it’s about connection,” said a company spokesperson. “We’re celebrating our legacy while reaffirming our vision of GUESS as a global lifestyle brand that unites cultures through creativity.”
Heritage Meets Modern Storytelling
Industry observers note that the Marrakesh event highlights a growing trend among legacy fashion houses: blending heritage, experience, and destination-driven storytelling to strengthen emotional ties with audiences worldwide.
A Tribute to 45 Years of Innovation and Style
As GUESS approaches its 45-year milestone, the “One World, One Brand” celebration stands as both a tribute to its past and a statement of intent—embracing diversity, innovation, and timeless style for the next generation of global fashion consumers.
