New York Fashion Week welcomed an exciting new voice this season as Lii, the emerging brand founded in 2023 by designer Zane Li, staged its first runway presentation. The debut marked a confident step into the global fashion conversation, spotlighting Li’s distinctive vision for contemporary design.
Craft Over Virality
Rather than chasing fleeting trends or viral hype, Li anchored the collection in craftsmanship and storytelling. The runway focused on the movement of fabric, sculptural silhouettes, and emotional resonance—underscoring the designer’s philosophy that clothing should be an experience rather than a fad.
Nike-Backed Innovation
Financial support from Nike added another dimension to the debut. With access to specialty fabrics and custom footwear, Li was able to fuse technical innovation with artistic fluidity, elevating the collection beyond the typical expectations of a first-time showing.
A Confident First Chapter
The Fall/Winter 2025 collection received praise for its polish, clarity, and confidence, signaling that Lii is not just another newcomer but a label to watch in seasons ahead. By placing creativity and design integrity at the forefront, Li made clear that Lii’s ambition extends beyond participating in fashion—it seeks to reshape the narrative of what fashion can be.
