Designer Luis de Javier is set to break new ground in fashion presentations with a 24-hour livestream reveal of his Spring 2026 collection, according to WWD. The innovative format reflects a growing trend of digital-first, immersive fashion shows that blend runway, performance, and interactive experiences.
Global Accessibility and Interactive Engagement
The livestream will enable audiences worldwide to experience the collection in real time, featuring multiple streams, behind-the-scenes access, and interactive content. Rotating segments will showcase design details, model fittings, and creative inspiration, allowing viewers to engage with the show from different time zones.
Immersive Fashion as a Continuous Experience
The 24-hour format highlights the fashion industry’s shift toward accessibility and inclusivity, giving fans and industry insiders multiple ways to connect with the collection. “This isn’t just a presentation; it’s a journey,” de Javier said. “We want to immerse audiences in the creative process, giving them a sense of living and breathing fashion beyond traditional runway formats.”
Technology and the Future of Fashion Shows
Analysts note that the approach positions Luis de Javier as a pioneer in next-generation fashion showcases, leveraging technology to expand reach and interactivity. As the industry increasingly integrates streaming, VR, and social media, the Spring 2026 reveal could set a precedent for digital-first events, redefining how collections are shared with global audiences.
