Luxury conglomerate LVMH is reportedly evaluating the potential sale of its 50% stake in Fenty Beauty, the cosmetics brand co-founded with global superstar Rihanna, according to industry sources.
Fenty Beauty’s Market Impact
Since its launch in 2017, Fenty Beauty has become a leader in inclusivity-focused cosmetics, celebrated for its extensive range of foundation shades and innovative product offerings. The brand has played a key role in bolstering LVMH’s presence in the rapidly growing beauty sector.
Strategic Portfolio Assessment
Insiders suggest that the potential sale is part of LVMH’s ongoing strategy to reassess its portfolio and investment priorities. While no official decision has been made, private equity firms, luxury conglomerates, or strategic investors could express interest in acquiring the stake.
Representatives for both LVMH and Fenty Beauty declined to comment. Analysts note that a divestment would not necessarily signal weakening performance but could provide Rihanna and her team with greater operational flexibility and ownership control.
Market Perspective
“Fenty Beauty has redefined the beauty landscape, but luxury groups like LVMH constantly evaluate how to optimize returns and strategic alignment across their portfolio,” said a market analyst. “Selling their stake could free capital for new ventures while allowing the brand to continue its growth trajectory.”
The potential transaction occurs amid sustained global demand for inclusive, celebrity-backed beauty brands, underscoring Fenty Beauty’s enduring influence in the competitive luxury cosmetics market. If completed, the sale could reshape the partnership structure while reinforcing the brand’s independent positioning.
