Matthieu Blazy, recently appointed as artistic director of Chanel, has spoken publicly for the first time about his approach to leading one of the world’s most iconic fashion houses. Known for his refined craftsmanship and creative depth during his tenure at Bottega Veneta, Blazy emphasized that his vision for Chanel will honor its rich heritage while embracing modern evolution.
Balancing Heritage and Modernity
In a candid interview following his appointment, Blazy shared that his goal is to preserve Chanel’s timeless codes — elegance, femininity, and precision — while introducing a more understated and emotionally resonant form of storytelling. He said, “Chanel is not about spectacle alone. It’s about the power of craftsmanship and the intimacy of creation. I want to bring focus back to the artistry that defines this house.”
A Bold Yet Natural Choice
Industry insiders regard Blazy’s selection as both natural and daring, following Virginie Viard’s departure earlier this year. His work at Bottega Veneta showcased mastery of texture, tailoring, and quiet sophistication — qualities that resonate deeply with Coco Chanel’s original ethos of confidence through simplicity.
Refocusing on Craftsmanship
Blazy also hinted that his first Chanel collection will adopt a subtler approach to presentation, moving away from the large-scale runway spectacles of recent years. Instead, he aims to highlight the tactile beauty of Chanel’s creations — the meticulous stitch, the flowing drape of tweed, and the human touch behind every garment.
Looking Ahead
As anticipation grows ahead of his debut collection, Blazy’s philosophy points to a new chapter for Chanel: one that modernizes through restraint, reinforces enduring elegance, and reconnects audiences with the artistry at the heart of the brand.
