At Paris Fashion Week 2025, the act of critiquing fashion is increasingly becoming a spectacle of its own. Commentator culture is evolving into interactive performance, with content creators turning runway reviews into engaging live experiences for audiences worldwide.
Lyas Leads the Shift in Digital Fashion Commentary
One standout figure is Lyas, a rising content creator, who gained attention for hosting watch parties and live commentary sessions alongside the shows. By combining humor, insight, and real-time reactions, Lyas transformed what was traditionally a behind-the-scenes discussion into interactive entertainment, drawing thousands of viewers across social media platforms.
“Fashion critique is no longer just about analysis,” Lyas told reporters. “It’s about connection, engagement, and bringing the runway experience to everyone, wherever they are.”
The Rise of Performative Fashion Analysis
Observers note that this trend reflects a broader shift in digital media and fashion reporting, where audience interaction and personality-driven commentary are as central as the designs themselves. Platforms like TikTok, Instagram, and Twitch have accelerated the phenomenon, enabling creators to blend critique, performance, and community engagement.
Impact on Brand Strategy and Runway Presentation
Industry insiders suggest that this evolution may influence how brands present their shows, with designers and PR teams increasingly considering commentary potential and audience interaction as part of their digital strategy. Figures like Lyas are redefining the boundaries of fashion critique, demonstrating that in the age of live streams and social media, analysis can be as performative as the show itself.
