The iconic plaid trend that defined the 1990s is making a bold return this fall, as designers and celebrities embrace the nostalgic aesthetic popularized by the 1995 film Clueless. Fashion insiders are calling it ‘Cher-ture’, a playful nod to the film’s stylish protagonist, Cher Horowitz.
Runway Revival
New York Fashion Week showcased the trend in full force, with designers like Acne Studios and Diane von Furstenberg incorporating bold plaid prints into tailored blazers, mini skirts, and oversized outerwear. Contemporary brands including Trapstar London and Cynthia Rowley offered modern reinterpretations that merge vintage charm with streetwear sensibilities.
Celebrity Endorsement
High-profile celebrities have been quick to champion the trend, giving it mainstream visibility. Priyanka Chopra was spotted in a plaid ensemble at a recent film premiere, while Taylor Swift channeled a Cher-inspired look for her birthday, pairing a plaid mini skirt with a matching blazer. Social media quickly dubbed her outfit a “modern Clueless moment,” sparking renewed interest among fashion fans.
Plaid’s Modern Reinvention
While plaid has historically been linked to school uniforms and grunge culture, designers this season are giving it a sophisticated twist. Layered plaid suits, asymmetrical skirts, and bold color combinations are redefining the print as both playful and high-fashion. Accessories, including plaid handbags and knee-high boots, complete the nostalgic-yet-modern aesthetic.
Influencers Drive the Trend
Social media influencers and street-style photographers have amplified the revival, bringing the trend from the runway to everyday wardrobes. Hashtags like #CherTure and #PlaidRevival are trending across Instagram and TikTok, with fans recreating iconic looks using contemporary touches.
Fall 2025’s Must-Have Trend
With plaid dominating runways, red carpets, and social feeds, fall 2025 is shaping up to be a season where the spirit of Clueless meets modern fashion. From coordinated suits to playful mini skirts, the ‘Cher-ture’ trend proves that some styles are timeless—and ready for a stylish comeback.
