The Prada Group has announced a 6% increase in revenues for the first nine months of 2025, reaching €4.07 billion, fueled by strong performance across its luxury portfolio. The group’s results demonstrate resilience amid challenging macroeconomic conditions.
Miu Miu Leads the Way
The standout contributor was Miu Miu, which achieved a remarkable 41% rise in sales. The brand’s youthful, fashion-forward designs have resonated with consumers, particularly among younger luxury shoppers, driving the surge in revenue.
Prada itself also delivered solid performance across key markets, contributing to the group’s overall growth. Executives emphasized the importance of selective expansion, digital channel optimization, and maintaining operational efficiency to sustain momentum.
Strategic Growth Across Markets
Analysts note that Miu Miu’s strong performance complements Prada Group’s broader growth strategy in Europe, Asia, and the Americas. The company continues to invest in product innovation, marketing initiatives, and enhanced retail experiences to maintain brand desirability and long-term growth.
Outlook for the Remainder of the Year
Prada Group remains focused on sustaining its momentum through strategic investments and brand management. The combination of established luxury appeal and successful engagement with younger consumers positions the company for continued growth for the remainder of the fiscal year.
