British-Nigerian designer Priya Ahluwalia has unveiled a bold new collaboration with PUMA, reinterpreting the brand’s timeless Suede trainer through her unique lens of cultural storytelling, heritage, and sustainability. The partnership celebrates global unity and movement while infusing one of PUMA’s most iconic silhouettes with Ahluwalia’s distinctive design language.
A Fresh Take on a Timeless Icon
The Ahluwalia × PUMA Suede retains the shoe’s classic structure but introduces a striking black-to-silver ombré gradient — a visual metaphor for transformation and connection. The design features textural contrasts and subtle stitched patterns inspired by traditional textile techniques from Africa, South Asia, and Latin America, symbolizing the interwoven nature of sport and culture across continents.
Speaking on the collaboration, Ahluwalia emphasized the balance between honoring heritage and innovation: “The Suede is a classic that has lived through multiple generations of expression. I wanted to celebrate that legacy while shining a light on the communities that have shaped the global spirit of sport.”
Where Heritage Meets Modern Craftsmanship
Ahluwalia’s approach to design is rooted in exploring identity, community, and sustainability. Her reinterpretation of the PUMA Suede showcases refined craftsmanship and a deep respect for cultural narratives, seamlessly blending athletic influence with luxury detailing. The result is a sneaker that feels both classic and contemporary — grounded in storytelling yet designed for today’s global generation.
The collaboration also aligns with Ahluwalia’s broader mission to redefine modern luxury as conscious, inclusive, and globally informed. Through her namesake label, she has consistently championed diverse perspectives and sustainable production methods, earning recognition as one of Britain’s leading voices in next-generation fashion.
A Global Celebration of Creativity and Unity
The Ahluwalia × PUMA Suede collection will launch later this year, accompanied by a global campaign celebrating creativity, resilience, and cultural interconnectedness. The campaign will spotlight stories from athletes, artists, and communities worldwide who embody the shared values of both brands.
For sneaker enthusiasts and fashion lovers alike, this collaboration represents more than a design update — it’s a modern tribute to the enduring legacy of the PUMA Suede and a celebration of the diverse voices shaping its future.
