ShopMy, a fast-growing platform that enables social media creators to monetize their audiences, has raised $70 million in its latest funding round, propelling the company to a $1.5 billion valuation. The round attracted support from prominent investors and leading influencers, highlighting the growing synergy between digital creators and e-commerce.
Empowering Creators Through E-Commerce
Founded to streamline how creators sell products, ShopMy offers content-linked storefronts, affiliate marketing tools, and analytics, helping influencers convert engagement into revenue more efficiently. The platform has quickly gained traction across Instagram, TikTok, and YouTube, establishing itself as a central hub for influencer-led commerce.
Funding and Growth Plans
“Creators are redefining how products reach audiences,” said a ShopMy spokesperson. “This funding allows us to scale our technology, expand our global reach, and provide even more opportunities for creators to grow their businesses.”
Industry analysts note that the investment reflects the broader trends in the creator economy, where platforms merging social engagement with commerce are commanding multi-billion-dollar valuations. The funds will be used to enhance ShopMy’s AI-driven recommendation systems, expand merchant partnerships, and introduce new audience analytics and monetization tools.
Positioning in the Creator Economy
“With backing from both investors and influential creators, ShopMy is positioning itself as a leading player in the creator economy,” said a venture capital analyst. “It’s a clear signal that influencer-driven commerce is moving from niche to mainstream at scale.”
ShopMy joins a growing roster of unicorns in the creator platform space, demonstrating how social media influence is increasingly translating into significant economic value.
