Fashion icon and model Sofia Richie Grainge has officially launched her highly anticipated fashion brand, SRG Atelier, in partnership with Revolve and FWRD. The debut collection, unveiled this week, marks Richie Grainge’s transformation from style muse to creative director, offering a refined balance between timeless sophistication and modern minimalism.
Effortless Luxury Meets Modern Design
The debut line features over 50 meticulously designed pieces, including tailored separates, silk dresses, structured outerwear, and versatile essentials. Staying true to Richie Grainge’s signature aesthetic, the collection highlights clean silhouettes, minimal prints, and luxurious textures — embodying the quiet confidence that defines her personal style.
“SRG Atelier is about curating pieces that feel elevated but accessible — clothing that women can live in, travel in, and feel confident in every day,” Richie Grainge said during the launch. “It’s luxury that doesn’t shout, but speaks through detail, fit, and fabric.”
A Celebration of Quiet Luxury
Richie Grainge’s influence on contemporary fashion has been pivotal, with her minimalist yet polished approach often credited for shaping the “quiet luxury” movement. The collection’s neutral palette and focus on craftsmanship reflect that same ethos — understated, elegant, and effortlessly wearable.
Each garment in SRG Atelier emphasizes longevity and versatility, encouraging women to invest in timeless pieces that transcend seasonal trends. From expertly tailored blazers to fluid silk skirts, the brand redefines sophistication for the modern wardrobe.
Strategic Partnership with Revolve and FWRD
Industry insiders have lauded Richie Grainge’s collaboration with Revolve Group, whose digital-first retail model and global reach are expected to amplify the brand’s commercial impact. The partnership also reinforces SRG Atelier’s position at the intersection of luxury craftsmanship and digital innovation.
Pieces from the collection are now exclusively available on Revolve and FWRD, with pop-up experiences planned for Los Angeles, New York, and Paris later this year, allowing fans to experience the collection firsthand.
From Style Muse to Creative Visionary
With SRG Atelier, Sofia Richie Grainge cements her status as a fashion entrepreneur and creative force, channeling her years of style influence into a cohesive brand identity rooted in simplicity, quality, and grace. The launch signals not just the rise of a new luxury label, but a defining moment in Richie Grainge’s evolving fashion legacy.
