Sol de Janeiro, the beauty brand famous for its viral fragrance body mists, has appointed Jordan Saxemard as its new Chief Marketing and Digital Officer (CMDO). The announcement comes as the company approaches $2 billion in annual sales and aims to expand its digital presence and marketing capabilities.
Driving Global Marketing and Digital Strategy
In his role, Saxemard will oversee global marketing, brand communications, and digital strategy. He is tasked with enhancing Sol de Janeiro’s engagement across social media, e-commerce, and direct-to-consumer channels, leveraging his expertise in scaling consumer brands and digital innovation.
Strengthening Brand Presence
“Jordan brings a wealth of experience in marketing and digital strategy, which will be instrumental as we continue to grow and connect with our customers worldwide,” the company said in a press release. Saxemard’s leadership is expected to reinforce the brand’s storytelling, global reach, and data-driven marketing initiatives.
Timing and Industry Impact
Joining at a pivotal moment, Saxemard steps in as Sol de Janeiro enjoys strong success with products like its iconic Brazilian Bum Bum Cream and other body care offerings. Analysts note that his appointment is strategic, aimed at bolstering the brand’s market position in a highly competitive beauty industry where digital engagement and consumer loyalty are critical.
