Nigerian fashion-tech startup Stitches Africa has launched a new mobile application aimed at bridging African designers and tailors with consumers worldwide. Alongside the app launch, the company announced a $50 million funding round to scale logistics, merchant financing, and international expansion efforts.
Connecting Designers and Consumers Globally
The platform allows users to browse, order, and customize garments directly from African creators, providing a seamless link between local talent and global fashion enthusiasts. The app aims to make authentic, culturally-inspired fashion accessible to a wider audience while giving designers greater visibility in international markets.
Funding to Boost Expansion and Technology
The recent $50 million investment will support enhancements in supply chain infrastructure, technology development, and marketing initiatives. Stitches Africa plans to leverage this capital to streamline logistics, offer merchant financing solutions, and expand the platform’s reach beyond Africa.
Digitizing Africa’s Fashion Ecosystem
Industry experts note that Stitches Africa represents a significant move toward digitizing the African fashion industry. By combining innovative technology with financial backing, the startup is positioning Africa as a competitive player in the global fashion market, empowering local artisans and designers while expanding their international footprint.
