After several years of transformation and hiatus, Victoria’s Secret is officially reviving its iconic Fashion Show on October 15, 2025, live from New York City. The highly anticipated event signals a new chapter for the brand — blending its trademark glamour with a refreshed, inclusive approach designed for the modern era of fashion.
A Modern Comeback
The return of the Victoria’s Secret Fashion Show marks a major milestone in the brand’s evolution. Following years of image reinvention and corporate restructuring, the 2025 edition aims to celebrate individuality, empowerment, and body positivity. More than a runway event, it’s positioned as a fusion of fashion, technology, and storytelling that embraces diversity and creativity.
Star-Studded Lineup
This year’s show features a dynamic mix of runway veterans and fresh faces. Among the headliners are Gigi Hadid, Candice Swanepoel, Ashley Graham, and Angel Reese — the basketball sensation making her fashion debut. Their inclusion underscores the brand’s commitment to redefining beauty standards and celebrating cultural icons beyond traditional modeling circles.
Behind the scenes, top global designers and creative directors are collaborating to craft themed segments that merge haute couture with AI-generated visuals, digital art, and immersive stage design, creating a futuristic interpretation of the brand’s legendary spectacle.
Streaming and Global Reach
For the first time, the show will take a multi-platform streaming approach, airing live on Prime Video, Amazon Live, and major social media platforms. Viewers worldwide will enjoy interactive features including live chats, exclusive behind-the-scenes access, and digital fashion experiences.
Through its partnership with Amazon Studios, Victoria’s Secret is ensuring high-definition global streaming, expanding its reach to millions of fans across continents.
Reinvention Through Representation
Brand executives emphasize that this revival isn’t simply about reliving the past — it’s a bold reinvention focused on representation, empowerment, and modern femininity. The 2025 Fashion Show aims to showcase stories of confidence and creativity while honoring a diverse array of models, artists, and designers.
With its global reach and redefined values, the Victoria’s Secret Fashion Show 2025 blends nostalgia with innovation — proving that fashion’s most iconic spectacle can evolve with the times while keeping its signature allure.
The show premieres live on October 15, 2025, at 8 PM EST on Prime Video and partner platforms worldwide.
