Safaricom has reported a significant milestone in its 2025 full-year financial results, with voice and messaging services generating Sh80.78 billion in revenue. This marks a 1.6% growth from the previous year, driven by a higher usage rate and an expanding customer base.
The increase in voice revenue can be attributed to the rise in minutes of use per subscriber, which grew by 6.0%, reaching 200.89 minutes. Additionally, the number of one-month active customers surged by 6.5%, reaching 30.12 million. Voice and messaging now represent 25.6% of Safaricom’s total service revenue in Kenya, underscoring the importance of these services to the company’s overall performance.
Despite the rise in voice revenue, Safaricom maintained its commitment to affordability, with the cost per minute dropping by 11.4% to Sh1.11. CEO Dr. Peter Ndegwa highlighted that this reduction aligns with the company’s broader strategy to provide better value at existing price points, catering to the evolving needs of its customers.
Messaging revenue also saw a modest increase of 1.6%, reaching Sh12.48 billion. This growth was fueled by a notable 16.0% rise in the rate per message, which now stands at Sh0.31. This uptick in messaging revenue reflects the ongoing demand for communication services in a digitally connected world.
Looking to the future, Ndegwa reaffirmed Safaricom’s commitment to becoming Africa’s leading purpose-driven technology company by 2030. The company plans to achieve this through innovative products, enhanced customer service, and strategic partnerships aimed at scaling its technology solutions beyond Kenya to the rest of Africa. Safaricom aims to offer immersive digital experiences, ensuring that customers enjoy always-on, secure, and frictionless services.
As Safaricom continues to expand its market reach and support its communities, the company remains focused on driving growth and fostering customer satisfaction in the rapidly evolving telecommunications landscape.
