Carlos Sainz has voiced frustration over what he sees as Formula 1’s growing obsession with celebrities and drivers’ partners during live race coverage. The Williams driver believes broadcasters have gone too far in prioritising reaction shots and VIP appearances at the expense of on-track action, leaving key race moments unseen by viewers.
The Spaniard expressed his discontent after finishing tenth at the Singapore Grand Prix, having made several late overtakes that went completely unnoticed by the live broadcast. He argued that while reaction shots from the paddock can add flavour, they should never overshadow the competition itself. Sainz said that during the race, there were multiple interesting on-track battles — including a fight for points between Fernando Alonso and Lewis Hamilton — that were ignored as cameras focused on famous faces and drivers’ girlfriends.
Sainz noted that while such content might once have been appealing for its novelty, it has now become excessive. He acknowledged that showing emotional reactions can add drama, but insisted that the sport must maintain respect for the racing. For him, the focus should remain on the intensity of the competition, rather than what’s happening off-track.
The Williams driver added that the celebrity presence in the paddock has reached overwhelming levels, with so many VIP guests that it’s difficult for team members to move around freely. He mentioned that many drivers resort to using bikes or scooters within the paddock just to get through the crowds.
The rise of the Netflix series Drive to Survive has undoubtedly boosted Formula 1’s global popularity, attracting younger audiences and expanding its American fan base. However, this increased exposure has also placed greater emphasis on drivers’ personal lives and relationships. Sainz’s remarks reflect a growing sentiment among purists who believe that Formula 1’s identity is being diluted by entertainment-driven coverage.
For Sainz, the solution is simple — bring the spotlight back to the racing. He emphasised that while celebrities and partners can be part of the spectacle, the sport’s heartbeat lies on the track. By prioritising overtakes, strategies, and driver battles, Formula 1 can ensure the competition remains at the centre of attention, where it truly belongs.
