Former Harambee Stars goalkeeper Farouk Shikhalo has shared insights from his time in Tanzania, shedding light on the key factors that have contributed to the success of clubs like Yanga SC and Simba SC. Shikhalo, who had a successful career in Kenya before moving to Yanga SC in 2019, highlighted the vast difference in marketing, fan engagement, and professionalism between Kenyan and Tanzanian football.
Reflecting on his years with Bandari FC and the subsequent transfer to Yanga, Shikhalo expressed admiration for the passionate football culture in Tanzania. He pointed out that Tanzanian fans are deeply dedicated, regularly filling stadiums to support their teams. This strong fan base, combined with the country’s impressive football structures, has allowed clubs like Yanga and Simba to flourish commercially.
One of the standout elements Shikhalo noted was the professionalism in the presentation of players. He recalled being unveiled in front of a sold-out stadium, a spectacle he believes is yet to be replicated in Kenya. While clubs like Gor Mahia, Shabana, and AFC Leopards have made strides in this area, Shikhalo emphasized that Kenyan clubs still have a long way to go in terms of creating an engaging, fan-centric atmosphere.
In terms of raw talent, Shikhalo believes Kenya has the upper hand. He mentioned that, based on his experience, the level of individual talent in the Kenyan Premier League (KPL) is greater than in Tanzania. However, he pointed out that the key differentiator lies in how the game is marketed and promoted. Tanzania’s ability to package its football product and sell it to a wider audience has given its league a significant commercial advantage.
Shikhalo also highlighted the financial investment that Tanzanian clubs are able to make, which helps improve their overall professionalism. He recalled that when Yanga approached him, they negotiated a transfer fee and paid Bandari FC Ksh 2.5 million, a demonstration of the financial resources available to top Tanzanian clubs. This focus on professionalism and marketing has propelled Tanzanian clubs to the forefront of East African football.
For Kenyan football to reach similar heights, Shikhalo believes that local clubs need to prioritize fan engagement, invest in professional marketing strategies, and work towards creating a more polished product for both domestic and international audiences.
