Ferdinand Omanyala is celebrating another milestone off the track after driving away in a brand‑new 2025 Toyota Hilux Double Cabin, a perk of his expanding partnership with CFAO Mobility, the official Toyota distributor in Kenya. The keys were handed over during a brief ceremony at the Toyota Kenya showroom in Nairobi, where the African 100m record holder admired the pickup’s rugged capability traits he says mirror the power, reliability, and resilience he strives to embody on the track. Finished in grey and fitted with a personalised “Omanyala” plate, the vehicle carries an estimated showroom value in the KSh6 million to KSh8.5 million range, depending on final specifications.
Omanyala marked the handover with a celebratory social post thanking Toyota for the continued support, underscoring a four‑year ambassadorial agreement first unveiled in December 2023. Under the deal, he fronts promotional campaigns for the Hilux line while engaging fans across events and digital platforms. The sprinter’s commercial portfolio has grown steadily; current partners include global sportswear giant Adidas, the Aids Health Foundation, Visa, and Italian technology company Tecar, among others evidence of his rising marketability as one of Africa’s most recognisable track stars.
Toyota’s Hilux enjoys a near‑legendary reputation across East Africa as a go‑anywhere workhorse equally comfortable powering through rough, red‑soil training‑camp roads or cruising Nairobi’s urban expressways. Brand representatives at the handover pointed to that toughness‑meets‑versatility image as an ideal fit for Omanyala’s explosive yet disciplined sprint profile. Fans should expect to see the star front regional activations, roadshows, and grassroots athletics clinics that pair mobility access with youth development programming.
Performance‑wise, 2025 has been uneven. Omanyala has produced competitive outings yet has not dipped under the 10‑second barrier so far this season, a benchmark he routinely targets. His camp maintains that training is calibrated to peak later in the year, with the 2025 World Athletics Championships in Tokyo this September circled as the main objective. Consistency in the build‑up, coupled with careful race scheduling, will be critical.
Away from sponsorships and splits, Omanyala continues to use his platform to urge younger athletes to balance sporting ambition with education, pointedly asking what they will “have to show” once their racing days fade. For him, commercial success, community impact, and championship intent are all part of the same lane and with a new Hilux in the driveway, he appears to be accelerating smoothly into the next phase of his career.
